THE FUTURE OF FASHION AND FASHION TREND ANALYSIS 23`
It is the ever-present question why trends however reflect to everyone, whether to a fashion addict, or to another, who does not care about fashion, but the same gets dressed in some way.
By following Fashion Weeks and analyzing fashion trends, we can see not only what fashion designers and designer brands are offering us, but also how the social situation in general is progressing.
What do we see now through autumn winter 2023 fashion?
1. Separation and distance between the rich and poor. Luxury brands become even more inaccessible and crazy luxury, rich, extravagant, occasionally exaggerating and hyperbolizing; and ready-to-wear brands even more common and usual, less recognizable between one and the other. This does not eliminate the fact, that luxury does not become less desired, but it means, perhaps, that true high fashion garments would become even more difficult to replicate. The result is also that the use of the logo is quite small, the black hole between who wants to look like and who can be, widens at the speed of light, or the photographer’s shot.
2. Medium-high is present in the casual chic, business casual, and smart casual with small references to fashion, but without great courage. Women’s clothing fashion is becoming increasingly masculine. Shoulders are getting wider, jackets are getting over. Instead male becomes more feminine, more sensual, more desired by both sexes.
3. Nostalgia for the 80`, 90` and 2000` all together, nostalgia for the times when it seemed, that the future is there and is still far away and fascinating. Draping of all kinds, shiny and flowing fabrics, low waist, a little bit of rock, a little bit of biker style, in luxury very sexual, but in mid-high you see more adoption to the casual look.
4. Sporty apparel and details more often are part of the casual chic look, but they should be rethought in a very elegant, dressy way and are part of the total look design. This trend is a younger and promising one, this is the trend, which fashion has not yet found in the past, or, it is better to say, in the past the sporty was much more classic than now.
Adding it all up, the fashion of the moment lies in the search for new forms and trends through artistic experiments in high fashion and evolution of the past, and fusion between lifestyles such as classic and sporty.
Elena Sviridova,
Fashion designer, Stylist and Founder of EleNelen Fashion Brand