UNISEX IN FASHION

Unisex in apparel

Clothing in fashion history is not, and never was, just a garment. But does it really mean something?

Fashion of now is the fashion market, presented from fashion art to fast fashion. And always fueled by the speculation of beauty standards, VIP looks, and has little to do with real lifestyle. Despite this image, which create fashion companies, at the same time fashion designers create collections that reflect the social mood, personality needs, bringing forward new ideas, incorporating them into fashion collections and then repeated in mass market.

What is unisex? I could offer two definitions:

• First is the most accepted by society is an androgene total look, that is, suitable for both women and men. Masculinism in feminine style and feminism in masculine style, which could be worn by both sexes. In most parts of the world, the key to today’s unisex is a masculine outfit adapted to the feminine, but there are always masculine details, such as wide shoulders, oversized pants, shirts, but also vice versa, the leggings to be worn by men. Oversize is absolutely must have for unisex outfit, as if the woman dresses the man’s garment and is accepted by society, a comfortable advantage.

• The second definition is more the question, than the answer. If we imagine the world where there is no separation of fashion style between men and women, as there is no female and male food, or science, or cars, etc., if there is only personal taste and nothing more, what kind of world would it be? True unisex is absence of the social boundaries, only taste and composition, the shape best suited to the body shapes, but not employed to create these shapes. What would gender fashion look like? Society? Culture? Meanwhile, it is not difficult to achieve technically, it would be enough to unify the size charts. Do we want genderless fashion? And the sign of mature society or vice versa?

Fashion trends from year to year show us the trend of the first definition, I`d say a first step, when we still celebrate March 8, when we still have disparity between the rights, attitude, education between men and women. Fashion is complex reflection of study, thought, and social status. This reflection shows us, that unisex now, and for now, is a charming, attractive and affordable image for fashion brands and market. We see, that unisex of now is the test to unify things, that are not similar, but not more than that. We will see in time whether this story will have development or not.

EleNelen, as a Made in Italy pret-a-porter fashion brand, creates design women’s and unisex clothing. To choose the men’s size please consult the table HERE.

Elena Sviridova, Fashion designer, Stylist and Founder of EleNelen Fashion Brand

2023

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